CES 2026: New LG OLED TV models prove the best display tech is here to stay

Let’s be honest here: everyone interested in modern display technology is looking closely at what LG is announcing at CES every January because of the company’s major role in shaping what’s next for OLED – so, in that context, CES 2026 has been a resounding success for LG. See, its new OLED TVs did not just impress: they proved that, despite imminent competition from RGB LED and the vague threat of MicroLED, there’s still a lot of room for improvement and diversification within the current OLED ecosystem. An even brighter future, as it were, if the company’s multiple 2026 product lines are anything to go by.

Starting – just as yours truly did in the case of Samsung’s new TVs – from the most impressive model unveiled at CES 2026: the emblematic Wallpaper TV, LG’s impossibly thin and “flush-to-the-wall” television that was discontinued five years ago is making a comeback in the form of W6. Not only is the new model even thinner (less than 10 mm), but it’s 20% brighter than last year’s LG flagship OLED TV, the G5, while being more energy efficient.

This the W6 can achieve thanks to LG’s new second-generation 4-layer “Tandem” OLED panel and the company’s “Brightness Booster Ultra” and “Hyper Radiant Color” technologies (the marketing way to express higher brightness and the software algorithms driving the panel respectively). LG Display, the one producing these panels, claims they are capable of reaching 4500 (!) nits of peak brightness, but that’s usually in specific and unrealistic conditions: consumers should expect around 2500-2700 nits in a 10% window, in a color-accurate mode and in real-world content, which is still extremely bright for an OLED (in the same ballpark but maybe slightly brighter than Samsung’s latest QD-OLED panels).

The W6 is superior to any Wallpaper TV of old in other ways, too. Its anti-glare screen coating reduces reflections effectively without – according to LG – affecting black levels, its image processor is LG’s most powerful yet and its sound capabilities are extensive, even supporting Dolby Atmos Flex Connect. For the people interested in using the W6 as the most expensive digital picture frame out there, LG’s Zero Connect Box communicates with the TV wirelessly, so it’s only the power cable that needs to be hidden for the cleanest look possible.

The W6 will only come at 77 and 83 inches and it’s safe to assume that, well, it won’t be sensibly priced – but, then again, statement pieces like this never are, no?

Premium OLED for purists, higher-quality OLED for the mainstream market

Most consumers will not be looking to buy a W6, though, so it’s just as well that LG has good news for consumers demanding absolute TV picture quality, as well as for consumers looking for the best TV in terms of value. For the former group the G6 – LG’s latest in its traditional flagship TV line – does not feature the Zero Connect Box or the thinnest design, but it does feature the same panel, anti-glare coating and image processor. It will be available at 48, 55, 65, 77, 83 and 97 inches (the smallest and largest sizes do not sport LG’s latest panel).

What most people will be happy to learn is that the company’s most popular model, the OLED C series, is finally getting a serious picture quality upgrade… with some caveats. See, LG will be releasing three different C6 models this year. The C6H line, which will only be coming in 77 and 83 inches, will feature almost, but not exactly, the same OLED panel employed by the G6 and the W6 – so consumers can expect absolutely amazing picture quality for the price, even based on the brightness boost alone. It will feature the same image processor, though, which will surely help the C6H stand out in the upper-midrange of OLED TVs for 2026.

The vanilla C6 line will not sport the same OLED panel or the same image processor, so it will be more affordable than the C6H and more in line with last year’s C5. The C6 will be available at 42, 48, 55, 65, 77 and 83 inches. There’s also a third line of TVs in that segment, the CS6, which will only be available at 55 or 65 inches and LG has not yet officially disclosed how it compares to the vanilla C6 (it could be better than that model but not as good as the C6H… which would be confusing for consumers to say the least).

The LG B6 and B6E will be the company’s most affordable OLED TVs for 2026, sporting less capable panels and lower screen refresh rates. These are considered to be “entry-level” models but, in rooms with controlled lighting, they should be bright enough to serve consumers looking for that OLED picture quality at midrange LCD TV-level prices. Both lines will be available at 48, 55, 65, 77 and 83 inches.

LG in the RGB LED and AI game too, for better or worse

Even if both LG and consumers are focusing on OLED-related announcements when it comes to TVs, the company did unveil its latest LED LCD models too – including those based on the most advanced tech of this type. We’re obviously talking about RGB LED, which will be used for hi-end models in 2026 by Samsung, Sony, TCL and HiSense bearing various brand names. LG will be calling its own such TVs “Micro RGB evo”, promising 100% coverage of all three color spaces – BT2020, DCI-P3 and Adobe RGB – “thousands of dimming zones” and “exceptional contrast”. Competition between these five brands will be fierce in this category and it will all come down to image processing and pricing so… we’ll see.

LG also unveiled its latest entry in the “art TV” category – the models designed to look more like paintings on walls than TV sets – called Gallery TV, directly competing with Samsung’s established The Frame line and those of some newcomers, like TCL, HiSense and Amazon. LG’s “art TV” includes a picture frame, sports a matte screen coating and it will work with both consumer photo material and curated art pieces offered through a subscription, although – thankfully – no AI-created art was mentioned to be included as a content option.

Speaking of AI, it seems that LG was unable to resist the temptation of adding new artificial intelligence-related functionality to the latest version of its TV operating system, webOS 26. It did not go as far as Samsung did, but the company added Gemini as an assistant (despite Copilot being already implemented), so AI search for content and AI Concierge (which creates a personalized hub for consumers) seem to be leveraging both, depending on the feature needed. On a brighter note, LG promises that the new version of webOS – which is rather slow and overburdened with ads – will be faster in operation and not as cluttered. Cross fingers?